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Sarah Lynne Mackenzie

SEO + Analytics + Digital Marketing Creative

sarah(at)mirabile-dictu.com

Me In 3 Sentences

I’m a digital marketing nerd with a creative soul. With core strengths in SEO and analytics, I help websites increase traffic to content that engages and converts. I work remotely from Traverse City, MI, with brands from across the US and beyond.

Recent Jobs

2010 – Present

Director of SEO + Analytics, FINE

Google “lost traffic after redesign”, and you’ll find all sorts of horror stories.  But not at FINE, where I help our team build world-class websites that are search-engine friendly and have a positive story to tell in analytics via:

  • Holistic, hands-on SEO integrations
  • Data-driven content strategy
  • Savvy Google Analytics / Tag Manager implementations
  • Enlightened reporting that shows the money stats

2008-2010

Freelance Consultant / Founder at Big Daylight

Before joining FINE, I worked for two years as a freelance SEO consultant. I also started my own digital marketing firm, Big Daylight, which was eventually taken into the FINE fold of service offerings.

2006-2008

Senior Natural Search Project Manager, Oneupweb

I will always thank Oneupweb for bringing me to beautiful Northern Michigan, and showing me that no matter where you live, the Internet makes anything possible. As Senior Project Manager, I helped a diverse range of prominent clients substantially improve organic traffic.

2003-2006

Digital Marketing Manager + Jack of All Trades, KidSurplus.com

The early aughts were an exciting time to work for small-yet-scrappy, Vermont retailer Kidsurplus.com, where I managed everything from customer service and website content to SEO and PPC efforts as they grew from dozens to hundreds of orders per day.

Mad Skills

Crazy Amount of SEO Experience
Content Marketing + Digital Strategy
Copywriting
Google Analytics + Tag Manager
Client Reporting + Google Data Studio
Social Media Strategy + Reporting

Education

1999

Smith College, BA in Music

Yup, I majored in music. But as we all know, it doesn’t matter what you major in at a liberal arts college because the goal at these institutions is to provide a breadth of knowledge while drilling home the skills of critical thinking and avoiding run-on sentences (OMG is this a run-on sentence?).

3 Favorite Articles

You're not an SEO, You're a Con Artist

Mobile’s Huge. But is Mobile First?

The Definitive Guide to Redesigns & SEO
© Copyright - Sarah Mackenzie 2020
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