Sarah Lynne Mackenzie
SEO + Analytics + Digital Marketing Creative
sarah(at)mirabile-dictu.com
Me In 3 Sentences
I’m a digital marketing nerd with a creative soul. With core strengths in SEO and analytics, I help websites increase traffic to content that engages and converts. I work remotely from Traverse City, MI, with brands from across the US and beyond.
Recent Jobs
2010 – Present
Director of SEO + Analytics, FINE
Google “lost traffic after redesign”, and you’ll find all sorts of horror stories. But not at FINE, where I help our team build world-class websites that are search-engine friendly and have a positive story to tell in analytics via:
- Holistic, hands-on SEO integrations
- Data-driven content strategy
- Savvy Google Analytics / Tag Manager implementations
- Enlightened reporting that shows the money stats
2008-2010
Freelance Consultant / Founder at Big Daylight
Before joining FINE, I worked for two years as a freelance SEO consultant. I also started my own digital marketing firm, Big Daylight, which was eventually taken into the FINE fold of service offerings.
2006-2008
Senior Natural Search Project Manager, Oneupweb
I will always thank Oneupweb for bringing me to beautiful Northern Michigan, and showing me that no matter where you live, the Internet makes anything possible. As Senior Project Manager, I helped a diverse range of prominent clients substantially improve organic traffic.
2003-2006
Digital Marketing Manager + Jack of All Trades, KidSurplus.com
The early aughts were an exciting time to work for small-yet-scrappy, Vermont retailer Kidsurplus.com, where I managed everything from customer service and website content to SEO and PPC efforts as they grew from dozens to hundreds of orders per day.
Mad Skills
Education
1999
Smith College, BA in Music
Yup, I majored in music. But as we all know, it doesn’t matter what you major in at a liberal arts college because the goal at these institutions is to provide a breadth of knowledge while drilling home the skills of critical thinking and avoiding run-on sentences (OMG is this a run-on sentence?).